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- 5 actionable insights for what’s next in social, AI, analog, truth and trust in 2024 and beyond
- CMOs discover human opportunity in a world changed by AI
Marketing leaders are bracing for an AI-powered future. AI will radically reshape social media and search landscapes, creative work, brand positioning and perceptions of truth.
Here are five marketing predictions from Gartner experts that offer a perspective on the opportunity created by social media’s decay, an AI-free approach to communicating brand value and the myriad ways in which generative AI (GenAI) will change the landscape of everything from search behavior to staffing considerations.